The disability rights groups ADAPT and Not Dead Yet have created a video highlighting their issues that is being displayed on the CBS Super Screen in New York City’s Times Square 18 times a day through February.
It was a stroke of good fortune that the groups landed such a great location for their joint message. Diane Coleman, Not Dead Yet CEO, received a call in early December from Neutron Media about a discounted advertising offer they extend to select non-profits. “With 1.5 million people passing through Times Square a day, it’s an incredible opportunity that our organizations couldn’t pass up,” she says.
The groups put their collective heads together and came up with a 10 second spot that features three distinct sections built around the theme of “Life, Liberty and the Pursuit of Happiness.” First, that life, with or without disabilities, is worth living. Second, that the quality of our lives is greatly enhanced when we are allowed the liberty to live in our own homes and apartments with caregiver support. Lastly, it calls upon people with or without disabilities to join the organizations and fight for civil rights.
Having this message displayed at “The Crossroads of the World” has Coleman feeling optimistic. “We hope it will reach a lot of people with disabilities and family members who may not heard of us,” she says. “There are a lot of people out there that can benefit from our messages.”