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We All Walk in Different Shoes

Feb 08 10:53

We All Walk in Different Shoes is a feel-good commercial for Kenneth Cole shoes that, as the title suggests, features all kinds of people, including a man who plays wheelchair rugby and a woman with bilateral amputations who is currently president of the Women's Sports Foundation.

“Pamela Anderson has more prosthetic in her body than I do,” says Aimee Mullins in her vignette. “No one’s calling this woman disabled.” Nice.

Back when Mullins, a Paralympian, was in college, she was one of the first amutees to compete against nondisabled runners with prosthetics modeled after the hind legs of a cheetah. She's faster with prosthetics than most athletes are with “just” plain-old human legs ...  which begs the question, which runners – her or those without prosthetics – are actually at a disadvantage?

Delmon Dunstan, the wheelchair rugby player, says that – of course – he plays rugby because it’s the roughest sport you can play from a wheelchair. In his vignette, he talks about how in rehab he started his second life, his life in a wheelchair.

“The biggest obstacle is getting over the point that you didn’t change it’s just my body changed,” says Dunstan in the video. “My name didn’t change, my appearance didn’t change, my way of thinking didn’t change, it’s just a physical thing and that’s what you have to get over.

Dunstan, despite ‘fessing up that he’s a tough rugby athlete, comes across as touchingly gentle. He speaks with people who are newly injured, which he says is hard. “I tell them not to be scared, don't be scared. ... It’s going to hurt for  a while and it’s ok to be sad, you should be sad. Things change. But you can only be sad so long.”

In addition to featuring Mullins and Dunstan, the commercial and associated vignettes feature a Sikh, a woman with tattoos all over her body, a lesbian couple and their child, an undocumented worker, two friends who are filmmakers – one from Israel and one from Palestine – and others. 

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