Toyota’s Start Your Impossible Campaign


Toyota's Start Your Impossible Campaign
Saying it wants to, “Make movement better for everyone, whether you’re 1 or 100 years old,” Toyota, the Worldwide Mobility Partner of the Olympic and Paralympic Games, has released commercials featuring people with disabilities as part of its Start Your Impossible campaign. “Mobility Anthem” depicts compelling futuristic images of flying personal cars, sleek robots and people using iBots. “Magic” shows an adorable young wheelchair user who discovers he has magic powers while watching hockey. “Good Odds” may be the most powerful video — it follows Canadian Paralympian Lauren Woolstencroft, born without legs below her knees and without a left arm below her elbow, as she learns to walk, then ski, then compete. Watch as her odds of winning a gold medal go from 1 in 997,500,000 to 1 in 1. It’s an epic journey.

Toyota's Start Your Impossible Campaign
View all of the videos at: mobilityforall.com/global/en

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