ROHO President Tom Borcharding says the ROHO employees, management and brand will not change as part of the acquisition agreement.

On March 24, Permobil announced its purchase of The ROHO Group, a global leader in wheelchair cushions, skin protection and positioning solutions for wheelchair users. The acquisition marks the next important step in Permobil’s strategy to become a leading healthcare company, providing innovative advanced rehabilitation solutions for people with disabilities.

Permobil will continue operations at ROHO’s 125,000-square-foot, state-of-the art manufacturing facility, according to ROHO President Tom Borcharding. “Obviously there is financial motive in any sale,” said Borcharding, who will keep his title as part of the purchase. “However the ROHO employees, management and brand will not change. Our focus on delivering products that benefit users will not change.”

Larry Jackson, president of Permobil North America, said, “ROHO is a gem in our industry, dedicated to scientific and user-centric solutions, just like Permobil. I am proud to continue our journey with ROHO’s outstanding people, technology and brand onboard, as well as its world class facility.”

In May, 2014, Permobil acquired TiLite, which manufactures innovative ultralight manual wheelchairs. “All three companies have very similar culture and vision,” said Barry Steelman, Permobil marketing manager about TiLite, ROHO and Permobil. “That is what brought us together and led to the development of UsersFirst Alliance back in 2006. It also started the idea of joining together. The acquisition of ROHO gives us a complete offering of top quality products.”